Privacy Policy

Protecting Your Privacy Matters

Your privacy is critically important to us. We have a few fundamental principles:

  • We are thoughtful about the personal information we ask you to provide and collect about you in order to provide our services to you.
  • We store personal information for only as long as we have a reason to keep it.
  • We aim for full transparency on how we gather, use, and share your personal information.
  • Your personal information will never be shared without your permission unless sharing of your personal information is required by law.
  • You won’t get surprises. The communications you receive from us are the ones you requested.

Below is our Privacy Policy, which incorporates and clarifies these principles. Throughout this Privacy Policy we’ll refer to our website and other products and services collectively as “Services.” Please read this policy carefully as it explains how we collect, use, and share information about you, along with the choices that you have with respect to that information. This Privacy Policy does not apply to any of our products or services that have a separate privacy policy, or to third-parties we may use. See their respective Privacy Policies on how they protect your personal information.

Who We Are and What This Policy Covers

Hello! We are TriSphere Fusion, a division of TriSphere Consulting Inc. (“TriSphere Fusion”). We provide Services related to search engine optimization (SEO), digital marketing and website design & development.

This Privacy Policy applies to information that we collect about you when you use our Services or visit https://www.trispherefusion.com/ (“TriSphereFusion.com”)

Information Collected

You are not required to provide any personally identifiable information to merely access visit this website. We only collect information about you if we have a reason to do so – for example, to provide our Services, to communicate with you, or to make our Services better. Information is collected in four ways: if and when you provide information to us, information we collect automatically, information collected from outside sources, and information collected by third parties by virtue of being on our website. Let’s go over the information that gets collected.

Information You Provide to Us

We collect information that you provide to us. The amount and type of information collected is kept to a minimum and depends on the context and how we use the information. Here are some examples:

  • Communications With Us (Hi There!): We ask for basic name and email address information from you in order to communicate with you, such as when you inquire about our Services or performing Services. For example, we require an email address – and that’s it. Although a name makes it much more personal. You may provide us with more information–like your first name, last name, location, etc –but we don’t require that information for communication.
  • Transaction and Billing Information: If you buy Services from us, you may need to provide personal information that is required to process eTransfers such as your name and email. Third-parties we use for credit card processing will collect your data for purchase processing purposes.
  • Content Information: Depending on the Services you use, you may also provide us with information about you in draft and published content. For example, if you write a guest blog post that includes biographic information about you, we will have that information, and so will anyone with access to the Internet if you choose to have the post published publicly. This might be obvious to you…but it’s not to everyone!
  • Comments: When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/ After approval of your comment, your profile picture is visible to the public in the context of your comment. If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year. Visitor comments may be checked through an automated spam detection service.
  • Media: If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
  • Contact Forms: Contact forms on this website do not store information you submit using the form. The information is emailed directly to us as if you emailed directly.

Information We Collect Automatically

We also collect some information automatically:

  • Information from Cookies & Other Technologies: A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Pixel tags (also called web beacons) are small blocks of code placed on websites and emails. TriSphere Fusion uses third-party cookies and other technologies like pixel tags to help us identify and track visitors, usage, and access preferences for our Services, as well as track and understand email campaign effectiveness and to deliver targeted ads. For more information about our use of cookies and other technologies for tracking, including how you can control the use of cookies, please see our Cookie Policy.

Information We Collect from Other Sources

We may also get information about you from other sources such as intake forms, surveys, email service providers, etc. The information collected my include your name, email address, IP address, device type, etc. The information we receive depends on which services you authorize and any options that are available.

Information We Collect by Other Sources

Some information is collected automatically by providers of some content that may appear on the website:

  • Embedded Content: Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
  • Analytics: (see below)

How and Why We Use Information

Purposes for Using Information

We use information about you as mentioned above and for the purposes listed below:

  • To communicate with you through an email newsletter that you requested containing information related to our Services, business and Service related news and special offers
  • To provide the Services you purchased
  • To further develop and improve our Services–for example by adding new Services our clients will enjoy or find useful;
  • To monitor and analyze trends and better understand how users interact with our Services, which helps us improve our Services and make them easier to use;
  • To measure, gauge, and improve the effectiveness of our advertising, and better understand user retention and attrition--for example, we may analyze how many individuals purchased a Service after receiving a marketing message or the features used by those who continue to use our Services after a certain length of time;
  • To monitor and prevent any problems with our Services, protect the security of our Services, detect and prevent fraudulent transactions and other illegal activities, fight spam, and protect the rights and property of TriSphere Fusion and others, which may result in us declining a transaction or the use of our Services;
  • To personalize your experience using our Services, provide content recommendations (for example, suggest related posts), and target our marketing messages to groups of our users (for example, those who have used a particular Service or have been a client for a certain length of time).

Legal Bases for Collecting and Using Information

A note here for those in the European Union about our legal grounds for processing information about you under EU data protection laws, which is that our use of your information is based on the grounds that: (1) The use is necessary in order to fulfill our commitments to you under our Terms of Service or other agreements with you or is necessary to administer your account--for example, in order to enable access to our website on your device or charge you for a paid plan; or (2) The use is necessary for compliance with a legal obligation; or (3) The use is necessary in order to protect your vital interests or those of another person; or (4) We have a legitimate interest in using your information--for example, to provide and update our Services, to improve our Services so that we can offer you an even better user experience, to safeguard our Services, to communicate with you, to measure, gauge, and improve the effectiveness of our advertising, and better understand user retention and attrition, to monitor and prevent any problems with our Services, and to personalize your experience; or (5) You have given us your consent--for example before we place certain cookies on your device and access and analyze them later on, as described in our Cookie Policy.

Sharing Information

How We Share Information

We do not sell our users’ private personal information. We share information about you in the limited circumstances spelled out below and with appropriate safeguards on your privacy:

  • Subsidiaries, Employees, and Independent Contractors: We may disclose information about you to our subsidiaries, our employees, and individuals who are our independent contractors that need to know the information in order to help us provide our Services or to process the information on our behalf. We require our subsidiaries, employees, and independent contractors to follow this Privacy Policy for personal information that we share with them.
  • Third Party Vendors: We may share information about you with third party vendors who need to know information about you in order to provide their services to us, or to provide their services to you or your site. This group includes vendors that help us provide our Services to you (like payment providers that process your credit and debit card information, fraud prevention services that allow us to analyze fraudulent payment transactions, postal and email delivery services that help us stay in touch with you, customer chat and email support services that help us communicate with you, registrars, registries, and your hosting provider), those that assist us with our marketing efforts (e.g. by providing tools for identifying a specific marketing target group or improving our marketing campaigns), those that help us understand and enhance our Services (like analytics providers), and companies that make products available on our websites (such as WooCommerce), who may need information about you in order to, for example, provide technical or other support services to you. We require vendors to agree to privacy commitments in order to share information with them. Other vendors are listed in our more specific policies (e.g. our Cookie Policy). Currently third-party vendors include Stripe, Square, ActiveCampaign, and Mailchimp.
  • Legal Requests: We may disclose information about you in response to a subpoena, court order, or other governmental request.
  • To Protect Rights, Property, and Others: We may disclose information about you when we believe in good faith that disclosure is reasonably necessary to protect the property or rights of TriSphere Fusion, third parties, or the public at large. For example, if we have a good faith belief that there is an imminent danger of death or serious physical injury, we may disclose information related to the emergency without delay.
  • Business Transfers: In connection with any merger, sale of company assets, or acquisition of all or a portion of our business by another company, or in the unlikely event that TriSphere Fusion goes out of business or enters bankruptcy, user information would likely be one of the assets that is transferred or acquired by a third party. If any of these events were to happen, this Privacy Policy would continue to apply to your information and the party receiving your information may continue to use your information, but only consistent with this Privacy Policy.
  • With Your Consent: We may share and disclose information with your consent or at your direction.
  • Aggregated or De-Identified Information: We may share information that has been aggregated or reasonably de-identified, so that the information could not reasonably be used to identify you. For instance, we may publish aggregate statistics about the use of our Services and we may share a hashed version of your email address to facilitate customized ad campaigns on other platforms.
  • Published Support Requests: And if you send us a request (for example, via a support email or one of our feedback mechanisms), we reserve the right to publish that request in order to help us clarify or respond to your request or to help us support other users.

Information Shared Publicaly

Information that you choose to make public is – you guessed it – disclosed publicly. That means, of course, that information like your public profile, posts, other content that you make public on your website, and your “Likes” and comments on other websites, are all available to others! For example, the photo that you upload to your public profile, or a default image if you haven’t uploaded one, is your Globally Recognized Avatar, or Gravatar--get it? :). Your Gravatar and public profile information may also display with your comments, “Likes,” and other interactions on websites that use our Gravatar service, if the email address associated with your account with us is the same as the email address that you use on the other website. Public information may also be indexed by search engines or used by third parties. Please keep all of this in mind when deciding what you would like to share.

How Long We Keep Information

We maintain information about you until either you ask us to delete it, unsubscribe completely from our email lists or determine we no longer need the information for the purposes for which we collect and use it as described in the section above on How and Why We Use Information. That said, we will keep your information for the length of time required to comply with legal, business or other purposes.

Security

While no online service is 100% secure, we work very hard to protect information about you against unauthorized access, use, alteration, or destruction, and take reasonable measures to do so, such as monitoring our Services for potential vulnerabilities and attacks.

Choices

You have several choices available when it comes to information about you:

  • Limit the Information that You Provide: You can choose not to provide the optional account information, profile information, and transaction and billing information. Please keep in mind that if you do not provide this information, we may not be able to provide you the full Services as the information needed is not accessible.
  • Limit Access to Information On Your Mobile Device: Your mobile device operating system should provide you with the ability to discontinue our ability to collect stored information or location
  • Opt-Out of Electronic Communications: You may opt out of receiving promotional messages from us. Just follow the instructions in those messages. If you opt out of promotional messages, we may still send you other messages, like those about your account, purchases and legal notices.
  • Set Your Browser to Reject Cookies: You can usually choose to set your browser to remove or reject browser cookies before using TriSphere Fusion’s websites, with the drawback that certain features of TriSphere Fusion’s websites may not function properly without the aid of cookies. Please read our Cookie Policy to learn more.
  • No longer work with us: While we’d be very sad to see you go, you may choose to no longer use our Services. Please keep in mind that we may continue to retain your information, as described in How Long We Keep Information above--for example, when that information is reasonably needed to comply with (or demonstrate our compliance with) legal obligations such as law enforcement requests, or reasonably needed for our legitimate business interests.

Your Rights

If you are located in certain countries, including those that fall under the scope of the European General Data Protection Regulation (AKA the “GDPR”), data protection laws give you rights with respect to your personal data, subject to any exemptions provided by the law, including the rights to:

  • Request access to your personal data;
  • Request correction or deletion of your personal data;
  • Object to our use and processing of your personal data;
  • Request that we limit our use and processing of your personal data; and
  • Request portability of your personal data.

If you have left comments on this website, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

If you would like to contact us about one of the other rights, scroll down to How to Reach Us to, well, find out how to reach us. EU individuals also have the right to make a complaint to a government supervisory authority.

Data Controller

TriSphere Fusion

a division of TriSphere Consulting Inc.

PO Box 45133 Highwood RPO

High River AB T1V 1N5

Canada

How To Reach Us

If you have a question about this Privacy Policy, or you would like to contact us about any of the rights mentioned in the Your Rights section above, please .

Other Things You Should Know (Keep Reading!)

Protecting Privacy of Children

TriSphereFusion.com and TriSphere’s Services are not intended for use by anyone under the age of 13. We do not knowingly collect information from anyone under the age of 13 and prohibits anyone under 13 from interacting with TriSphereFusion.com by leaving comments or completing forms. Upon discovering we have any information regarding someone under the age of 13 the information will be deleted within a reasonable period of time.

Transferring Information

Because TriSphere Fusion’s Services are performed in Canada but are available to clients worldwide, the information about you that we process when you use the Services in the EU may be used, stored, and/or accessed by individuals operating outside the European Economic Area (EEA) who work for us, or are third party data processors. This is required for the purposes listed in the How and Why We Use Information section above. When providing information about you to entities outside the EEA, we will take appropriate measures to ensure that the recipient protects your personal information adequately in accordance with this Privacy Policy as required by applicable law. You can ask us for more information about the steps we take to protect your personal information when transferring it from the EU. By using our Services you agree to the transfers of your personal information described within this section.

Ads and Analytics Services Provided by Others

Ads appearing on any of our Services may be delivered by advertising networks. Other parties may also provide analytics services via our Services. These ad networks and analytics providers may set tracking technologies (like cookies) to collect information about your use of our Services and across other websites and online services. These technologies allow these third parties to recognize your device to compile information about you or others who use your device. This information allows us and other companies to, among other things, analyze and track usage, determine the popularity of certain content, and deliver advertisements that may be more targeted to your interests. Please note this Privacy Policy only covers the collection of information by TriSphere Fusion and does not cover the collection of information by any third party advertisers or analytics providers.

Google Analytics Privacy Notice

Our website uses Google Analytics to collect information about the use of our website. Google Analytics collects information from users such as age, gender, interests, demographics, how often they visit our website, what pages they visit, and what other websites they have used before coming to our website. We may use the information we get from Google Analytics to analyze traffic, remarket our products and services to users, improve our marketing, advertising, and to improve our website. At this time we have not enabled Google Analytics advertising features such as remarketing with Google Analytics, Google Display Network Impression Reporting, and Google Analytics Demographics and Interest Reporting. Google Analytics collects only the IP address assigned to you on the date you visit our website, not your name or other identifying information. We anonymise the data in Google Analytics . Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit our website, the cookie cannot be used by anyone but Google. Google also uses specific identifiers to help collect information about the use of our website. You can learn more about data safeguards with Google Analytics and how Google collects and processes your data at https://www.google.com/policies/privacy/partners/

You can prevent Google Analytics from using your information by opting out at this link: https://tools.google.com/dlpage/gaoptout

Bing Analytics Privacy Notice

Our website uses Bing Webmaster Tools to collect information about the use of our website. Bing collects information from users such as age, gender, interests, demographics, how often they visit our website, what pages they visit, and what other websites they have used before coming to our website. We use the information we get from Bing to analyze traffic, remarket our products and services to users, improve our marketing, advertising, and to improve our website. At this time, we have not enabled Universal Event Tracking (UET) for advertising features such as remarketing with Bing Ads.  For more information on how Bing collects and processes your data, visit https://advertise.bingads.microsoft.com/en-ca/resources/policies/privacy-and-data-protection-policies.

You can exercise your opt-out rights by accessing resources like the NAI consumer opt-out page or the DAA opt-out page.

Twitter Privacy Notice

Tailored Twitter ads for targeting specific audiences may be used from time to time. As such, there are third parties collecting user data through the website for purposes of conversion tracking and serving ads targeted to users’ interests. As a user, at any time you can opt out of some of those third parties’ interest-based advertising through the Do Not Track functionality in your web browser, through unchecking Promoted Content in your Twitter profile, and / or through such other methods that Twitter may specify from time to time here.

Privacy Policy Changes

Although most changes are likely to be minor, TriSphere Fusion may change its Privacy Policy from time to time. TriSphere Fusion encourages visitors to frequently check this page for any changes to its Privacy Policy. If we make changes, we will notify you by revising the Change Log below, and, in some cases, we may provide additional notice (such as adding a statement to our homepage, blog or emailing you a notification). Your further use of the Services after a change to our Privacy Policy will be subject to the updated policy. That’s it! Thanks for reading.

Creative Commons Sharealike License

This Privacy Policy is based on Automattic’s Privacy Policy that is made publically available under a Creative Commons Sharealike license, and was adapted to reflect our Services. As such, you’re able to copy, adapt and repurpose this version, or better yet, grab Automattic’s original version and other legal documents on Github. Make sure to revise the language so that your policy reflects your actual practices. In no way should this should not be considered professional legal advice and you acknowledge that you are using it at your own risk.

Change Log

  • Created: July 2018.